Tuesday, June 12, 2012

Sweden's Twitter Disaster and Other Social Media News

Technology can really reach out and bite you sometimes. Take for example, the recent Twitter disaster in Sweden. When the government decided to let citizens tweet--in an attempt to increase tourism--they really didn't think it through. Many of the tweets had nothing to do with tourism, instead containing anti-Semitic comments as well as tasteless mentions of penises and urine in cereal.

An article in the New York Times explains the thought process that went into the concept. Tweeters were pre-approved. However, their tweets were not. I am a huge believer in freedom of expression. However, when someone is representing the entire country, it might be a good idea to preview the tweets prior to publication. Yes, this takes away from the spontaneity, but this is not citizen journalism. This is public relations. Am I wrong to feel this isn't censorship as much as it is filtering out the junk?